Air India has introduced an innovative new cost-cutting measure: Meatless meals.
The struggling airline announced Monday that it has cut meat out of economy-class meals on domestic flights “to reduce wastage, reduce cost and improve catering service.”
The government is now looking to sell its stake in the national carrier.
A representative for Air India said the meatless move, which started last week, would lead to “substantial savings” but declined to estimate how large the savings would be.
India has the largest vegetarian population in the world. Over 391 million people — or roughly 30% of Indians — consider themselves to be vegetarians, according to data from Euromonitor.
Hindus consider the cow to be sacred, and many keep to a strict vegetarian diet.
Many restaurants and food producers cater directly to vegetarians, and meals are often divided into two categories: “veg” and “non-veg.”
However, vegetarianism has been on the decline, down about 8% over the past five years.