Some multinational companies moving to establish their retail base in Ghana are predicting good business opportunities due to the strategic location of the country.
The companies are also citing ease of doing business as a major factor in selecting Ghana to be their main retail market in the West African sub-region.
The latest company that has moved to Ghana to set up its retail hub in the country is Renault Trucks.
Speaking to Citi Business News on the decision, the Vice President of Renault Trucks in Africa, Latin America and Asia, Cyril Barille explained that the company wants to penetrate the ECOWAS region through Ghana.
“Ghana is a very good place to operate a business. The economic infrastructure is here. The peace and political atmosphere is also good. We can reach all over West Africa from here,” he said.
He stated that as part of its business activities, Renault Trucks International team organizes regular visits to the most strategic countries, with the objective to understand better their particularities, characteristics and market dynamics.
“We have local resources that constantly give us insights and do an amazing work. But for us, as managers, going to the field where our business has the biggest potential and getting to meet our customers, see their activities and understand their challenges is the key to improve our offer and services,” he said.
He added that “We are committed to our customers’ success and this is why it is a must to be close to them”
This visit was also organized to thank its partner, SSP, the exclusive Renault Trucks importer in Ghana.
“We don’t only sell trucks. We are engaged with increasing customers’ profits and making their life easier, so they can concentrate on their core business. Our offer includes financing solutions, service contracts, drivers’ training and TCO studies to optimize the cost of operations. We offer a lot more than the outstanding trucks specially adapted to the African market that we have developed,” he said.
By: Lawrence Segbefia/citibusinessnews.com/Ghana